Insights

How we think about this.

Written from the work, not generated for search engines. Fewer articles, each taking an actual position.

How we map a business before recommending technology

Most bad software decisions are made confidently, early, before anyone has looked at how the work is actually done.

25 August 20267 min read

Automation

The cost is not the hours. It is that the work only happens when someone remembers.

18 August 20265 min

Open Source

Open source is often the right answer. It is never the free answer, and the difference matters.

8 August 20267 min

Systems

Not everything needs connecting. Here is the test we use to decide what does.

29 July 20266 min

AI search has not replaced SEO and has not made it obsolete. It has raised the cost of being unclear.

14 July 20268 min

Hospitality

Manual channel updates are not a cost-saving. They are an overbooking waiting for a busy weekend.

28 June 20267 min

Digital Business

A website is a shopfront. It is not the shop. Most digital projects fail at the handover between the two.

12 June 20266 min

Tell us how yours works today, and we'll tell you which of these actually applies to you.