GET BUSINESS
Turn visitors into enquiries, bookings or sales.
Make it obvious and easy for an interested person to call, message, book or buy.
Stage 3 of six — Turn interest into business·Conversion
The problem
What usually goes wrong.
People are visiting your website. Very few of them contact you. You cannot tell whether the traffic is wrong, the website is wrong, or something in between is quietly broken.
Meanwhile enquiries arrive in four different places — a form that emails one person, WhatsApp on someone’s personal phone, a phone call nobody logged, a message on Instagram — and some of them are never followed up at all.
What it costs the business
You are paying the full cost of getting someone’s attention and then losing them at the last step, which is the most expensive place to lose anyone.
And because enquiries are scattered, you cannot answer the one question that decides your marketing budget: where did last month’s customers actually come from?
What we do
The actual work.
No vague retainers. Every engagement is a named list of things that get built, fixed or handed over.
Decide what each page is for
Every page gets one obvious next step, and everything that competes with it gets removed. Most websites fail here, not on design.
Make contacting you effortless
Short forms, tap-to-call, WhatsApp where your customers use it, and an enquiry that takes seconds rather than a form asking for a postal address.
Let people book or buy directly
A booking engine for rooms or appointments, or a proper checkout for products — on your own website, so you keep both the customer and the margin.
Send every enquiry to one place
Forms, calls, chat and WhatsApp all landing in one list, timestamped, with the source attached. This one change usually surprises people the most.
Make it fast
Speed on a phone on mobile data is a conversion feature, not a technical detail. Slow pages lose people before they read anything.
Keep improving it
Structured changes to headlines, offers and forms, judged on what actually happens rather than on opinion.
How it connects
This is never a standalone project.
This is the hinge of the whole system. It depends on discovery to bring people, on trust to make them willing, and it hands over to your operations the moment someone becomes a customer. A booking that your front desk never sees is not a conversion, it is a complaint waiting to happen — so we treat the handover into your systems as part of this work, not as somebody else’s.
For the technical buyer
Technical capabilities.
Simple does not mean shallow. If you already know what you need, this is what we actually work with.
- Conversion rate optimisation
- Landing page and journey design
- Booking engine implementation
- Ecommerce build and checkout optimisation
- Lead capture and routing
- WhatsApp Business and click-to-chat
- Call tracking and source attribution
- Payment gateway integration
- A/B and structured testing
Where this applies
How this changes by industry.
The same capability looks quite different depending on how the business runs.
Hotels & Resorts
Rooms are perishable and sold in several places at once, so availability has to be right everywhere at the same moment.
Beauty & Wellness
Trust is visual and local, and the money is in the second, fifth and twentieth visit rather than the first.
Retail & Ecommerce
One pool of stock is sold through several channels at once, so inventory accuracy is the whole game.
Professional Services
Few enquiries, high value, long decision cycles — so follow-up discipline matters more than traffic volume.
Restaurants & Cafés
Decisions are made in minutes, nearby, on a phone — and delivery platforms sit between you and the customer.
Real Estate
Very few, very high-value enquiries with long decision cycles — so lead response time is close to everything.
Questions
Common questions.
Why should we take bookings on our own website when the platforms already send us business?
Platforms are genuinely useful — they bring you customers you would not otherwise reach. But every booking through them carries a commission, and the customer belongs to the platform rather than to you. A direct booking costs less and gives you the customer’s details, which is what makes a second visit possible. The sensible position is both: use platforms for reach, and make direct the easiest option for anyone who already knows your name.
Is WhatsApp really appropriate for a business?
In India, for most consumer-facing businesses, it is often the single highest-converting channel you have, because it is where people already are and it does not require them to compose an email. It needs to be set up properly — a business account, not a personal number, with the conversation logged somewhere your team can see it.
How do you know what is worth changing?
We start by measuring where people actually stop, rather than guessing. Usually two or three specific points account for most of the loss — a form asking for too much, a phone number that is not tappable, a booking step that fails on mobile. Fixing those first is cheaper and more effective than a redesign.
Tell us how your business works today. We'll tell you honestly whether this is the right place to start — or whether something else is costing you more.
Or reach us directly —hello@tununique.com·+91 96725 55444·WhatsApp