Someone in your city needs exactly what you sell. They open Google, or Maps, or they ask an AI assistant. Your business does not come up — or it comes up below three competitors who are not better than you, only easier to find.
Technical capabilities
Technical SEO audits and remediationKeyword and search-intent mappingOn-page optimisation and internal linkingCore Web Vitals and crawl/index healthStructured data (schema.org) and entity consistencyLocal SEO and Google Business Profile management+3 more
Between finding you and contacting you, every customer runs a quick background check. Your rating. Your recent reviews. Your photos. Whether your opening hours are right. Whether the website looks like it was updated this decade.
Technical capabilities
Website design and developmentReputation and review managementReview generation systems (platform-compliant)Google Business Profile optimisationNAP consistency and citation cleanupContent strategy and copywriting+2 more
People are visiting your website. Very few of them contact you. You cannot tell whether the traffic is wrong, the website is wrong, or something in between is quietly broken.
Technical capabilities
Conversion rate optimisationLanding page and journey designBooking engine implementationEcommerce build and checkout optimisationLead capture and routingWhatsApp Business and click-to-chat+3 more
Every platform has its own forms, its own verification, its own content rules and its own way of deciding who appears first. Businesses either avoid them entirely and stay invisible where a lot of buying happens, or join a dozen and lose control of prices and availability.
Technical capabilities
Platform and marketplace selectionOTA onboarding for hospitalityMarketplace onboarding for retailListing and content optimisationChannel manager implementationRate parity and inventory synchronisation+2 more
The website says one thing, the booking system says another, the accountant keeps a third version in a spreadsheet, and somebody re-types the same customer into three tools every day.
Technical capabilities
Requirements mapping and software selectionCRM implementationPMS implementation for hospitalityPOS implementation for retail and salonsERP and inventory managementOpen-source evaluation, hosting and configuration+4 more
Website enquiries get copied into a spreadsheet. The marketplace has its own login. The CRM has one version of the customer, the billing system has another. Stock is correct in the shop and wrong online.
Technical capabilities
API integration and middlewareWebhook and event-driven workflowsWorkflow automationData synchronisation and deduplicationChannel manager and PMS/POS connectionsCRM and marketing automation integration+3 more
You have analytics installed. It tells you how many people visited. It does not tell you which of them became customers, or what you should do differently next month.
Technical capabilities
Analytics implementation (GA4 and alternatives)Conversion and event trackingRevenue and source attributionGoogle Search Console configurationCustom dashboards and reportingConsent and privacy configuration+2 more
The bigger picture
How the seven fit together.
Each one is a layer around your business. Select any layer to see what it covers.
What we work with
The platforms and systems behind the work.
Not an exhaustive list, and not a set of partnerships. It is what actually comes up when we map a business and decide what to build, connect or replace.
Search & discovery
Google Search
Google Maps
Google Business Profile
Google Search Console
AI-assisted search
Local directories
Social & messaging
Instagram
Facebook
LinkedIn
YouTube
WhatsApp Business
Booking & travel platforms
MakeMyTrip
Goibibo
Booking.com
Agoda
Airbnb
Channel managers
Booking engines
Marketplaces & commerce
Amazon
Flipkart
Meesho
Zomato
Swiggy
Property portals
Ecommerce platforms
Payment gateways
Business software
CRM
PMS (hospitality)
POS (retail & salon)
ERP
Inventory management
Practice & school management
Open-source alternatives
Connecting & automating
REST APIs
Webhooks
Workflow automation
Data synchronisation
Notifications & alerts
Integration monitoring
Measurement
Google Analytics 4
Cookieless analytics
Conversion tracking
Revenue attribution
Custom dashboards
Platform names describe where customers search and buy, and the systems we work with. They are not partnerships, endorsements or affiliations, and no trademark is claimed. Software categories are listed generically because the right product depends entirely on the business.
Still not sure which of these you need?That is the normal starting point.
Describe how your business works and what isn't working. We'll tell you which parts are worth fixing first — and which to leave alone.